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Business As UnUsual: My Entrepreneurial Journey - Profits with Principles
by Anita Roddick

AVAILABILITY: Active Record (Readily Available)

Publication Date: May 2005
Publisher: Anita Roddick Books
Binding: UK-B Format Paperback
Condition: Close-out

Description: One copy left at this price.

Anita Roddick is one of the worlds most outspoken, controversial, and successful entrepreneurs of the age. Her autobiography, "Business As Unusual," charts the story of Roddick and her company The Body Shop through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium.Roddick tackles a wide range of personal and political issuesfrom self-esteem to human rights abuses associated with globalizationand offers her own vision for dealing with the demands of an ethical economy. She proposes that the power of public pressure to create change must never be underestimated and argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change. In this new edition Roddick brings the story up to date.

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