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Fundraising for Social Change
by Kim Klein

AVAILABILITY: Active Record (Readily Available)

Publication Date: October 2006
Publisher: John Wiley & Sons, Incorporated
Binding: Trade Paper
Topics: FUND RAISING; NONPROFIT ORGANIZATIONS

Description:

Since it was first published in 1988, Fundraising for Social Changehas become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth editionoffers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

"Kim is a legend and pioneer in fundraising for nonprofits of all sizes and types. She provides practical and timeless advice on myriad topics. Her book should be on the shelf of every development director."

—Pam Williams, director of development, The Marin Humane Society

"This is my grassroots fundraising 'bible.' I refer to it when preparing for a new fundraising campaign and tell others to read it when they're feeling overwhelmed. I know I would be lost if I didn't have this book in my fundraising library."

—Rona Fernandez, development director, Californians for Justice

"Fundraising for Social Change brings Kim into the nonprofit organizations on a daily basis with the principles and practical tools needed for a successful long-term fundraising program."

—Lorraine Sato Tamaribuchi, foundation officer for Maui County, Hawai'i Community Foundation

Book News Annotation:

For small organizations wanting to raise money from a broad base of

Review(s): [No review or testimonial presently available. Please check back soon for further information.]




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Ask and You Shall Receive: A Fundraising Training Program for Religious Organizations and Projects Set, Manual and Participant's Manual
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Fundraising for Social Change (revised and expanded 5th edition)
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Getting Major Gifts (3rd edition, revised and expanded)
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Reliable Fundraising: Strategies for Surviving and Thriving in Crisis and Calm
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