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Framing the Future: How Progressive Values Can Win Elections and Influence People
by Bernie Horn

AVAILABILITY: Active Record (Readily Available)

Publication Date: January 2008
Publisher: Berrett-Koehler Publishers, Incorporated
Binding: Trade Cloth
Topics: DEMOCRATIC PARTY (U.S.); LIBERALISM; SOCIAL VALUES
Condition: Close-out

Description: Two copies left at this price.

Horn offers readers an original, field-tested framework of values and shows how progressives can use it to find common ground with mainstream voters, demonstrating that their positions are more in sync with American ideals than conservative politicians views.

Consultant and political strategist Bernie Horn proposes a philosophy of progressivism that articulates what Americans really stand for. He offers readers an original, field-tested framework of values - freedom, opportunity, security - that distinguishes progressive positions from their conservative counterparts.

Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don't want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections? In 'Framing the Future,' author Bernie Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values--freedom, opportunity, and security--to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters."

Bernie Horn is Senior Director for Policy and Communications at the Center for Policy Alternatives.

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